Eitan Chitayat, international brand-builder and founder of Natie Branding Agency in Tel Aviv, created the viral video “I’m That Jew”, and other works, viewed nearly 300 million times worldwide and featured on major outlets including News Nation, Sky News Australia, Variety, and The Times of Israel.
Through his creative work and global advocacy, Eitan empowers Jewish voices, elevates authentic narratives, and brings pride and strength to Jewish identity. With antisemitism on the rise, I’m That Jew has become more than a video—it’s a movement.
At its core, I’m That Jew is Eitan’s love letter to being Jewish. And it’s only just begun.